Emplas has launched a new colour offer to its customers. A total of 13 completely new foil options have been added to its colour pathways. This takes the total offering, overall, to 30 different options.
Following extensive market research, the new colour offer gives Emplas installers the opportunity to provide their customers with the choice of an extensive range of colour and finish options, including smooth and ultra-matt varieties. This includes new Pebble Grey, Buckingham Grey, Silver D Smooth, Sage Smooth, Hazy Grey Finesse, Claystone, Basalt Grey Smooth, Flemish Gold Smooth, Pyrite, Windsor, Black Ulti-Matt, Kensington Grey, and Honey Oak Super-Matt.
Jody Vincent, national sales manager at Emplas, said: “We’ve seen a real evolution of the market for foils. Homeowners want greater subtlety and more choice, something that’s only accelerated during and since lockdown. The new build sector is also specifying colour in far greater quantity because of its ability to define the architectural aesthetic of new homes.
“What you’re getting is increased demand in terms of volume but also for choice. The colour ranges we’re now offering allow us to be more flexible in the way that we’re able to serve the installer. At the same time, new colour pathways and increased end-user appeal gives them more reach into these markets.”
The colour offer also includes three of the new colour options, Pebble Grey, Sage Smooth, and Claystone, from stock.
Analysts argue that colour has been instrumental in driving growth in the installed value of uPVC. Demand for foils, including woodgrain and solid colours, is up 45% since 2013 according to Palmer.
In addition to the expansion of the offer, Emplas has worked with Profile 22 to bring a grey substrate into its range in response to customer demand. This means that Anthracite Grey on both sides will be available on a grey rather than brown base.
Jody continued: “The benefit for our customers is that they are getting a lot of additional flexibility in colour offer. That extends to substrate. If you’re quoting on an extension, end-users may want to match into an aluminium bifolding door with a foiled uPVC product. A grey substrate makes the finish far stronger.
“More flexibility in colour and substrate gives installers great flexibility in how they sell.”
Emplas currently supplies Optima from Profile 22, with either sculptured, chamfered (QC) or flush casement options. Alongside a deep bottom rail, this also includes the option for a mechanical 90-degree joint on flush basements. These windows are available in 28mm glazing options, with the Optima range able to achieve a WER A* performance and U-values starting at 1.4 Wm/2K as standard.
Jody concluded: “The colour options here are important. It’s the fact, however, that we can deliver them with far greater flexibility which delivers the real benefit to our customers.
“End-users want colour but post-lockdown they want it more quickly than ever. With rapid delivery across 30 colour options, 13 of which are completely new, we’re helping them to add immediate value to their offer.”
If you’d like to discuss become an Emplas Approved Installer, contact our team today. You can fill out our online contact form or call us on 01933 674 880.