Emplas has launched a high-profile retail lead-generation initiative designed to deliver high quality and qualified retail leads to participating Emplas customers.
Going live this month (August), Snug is a new national retail brand designed to make the window and door buying process simple for homeowners – and as part of that process, generate quality leads for Emplas customers.
In addition to the launch of a dedicated new website, Emplas will market Snug through social media ad campaigns, consumer case studies and influencer collaborations.
The new brand will also focus on monthly giveaways and competitions, while Emplas will also create point of sale literature and local branding tools.
Jody Vincent, Sales Director, Emplas, said:
“Retail lead generation is expensive and not always effective. We’re taking the strain for our customers by creating a distinct consumer facing brand.
“Snug will tap into consumer home improvement channels online and across social platforms.
“Creating high value marketing assets, and building collaborations with leading home improvement influencers, Snug is designed to connect homeowners with our approved Snug installers.”
With leads exclusively available to Snug approved installers only, the fabricator is also setting up a consumer contact line and email channels, with customer services resources in place to answer enquiries and qualify leads.
As part of the initiative, Emplas has grown its internal marketing team to include the appointment of a dedicated brand manager, social media executive and graphic designer.
Leads will be automatically distributed by Emplas on a postcode area basis, with a push notification toSnug installers as an enquiry is made. These will be managed via a dedicated lead generation portal.
Approved Snug installers have the option to either accept the lead or decline it, in which case it’s passed to the next nearest Snug partner.
Jody continued:
“We spend a lot of time talking about energy efficiency but just as important is that sense of coziness and comfort.
“We’re shifting the conversation a little, so that the language of the Snug is geared around the consumer.
“Homeowners can ‘get snug’ by visiting www.getsnug.co.uk and connecting with an Emplas installer, who can support them in improving the energy efficiency and the security of their home.”
