Emplas has added the highly popular BRiTDOR Composite Door collection to its door offer – its’ second new composite door launch this year, and the third in its composite range.
Available in a wide range of door options including three new exclusive styles, the 44mm solid timber core BRiTDOR is designed to support installers in maximising opportunities in the composite door mid-market.
This includes the Traditional Collection, a range of classic composite door styles including cottage doors; the Contemporary Collection; and premium Designer Collection, plus a comprehensive choice of glass.
Available in slab size 914 x 2095 to allow for taller and wider entrance ways, in 17 unique colours, the BRiTDOR range features an ultra-advanced Thermoplastic Coolskin outer layer, which reflects heat, lowering tolerances, making door setting simpler and significantly reducing the risk of call-backs.
It builds on Emplas’ pre-existing ORiGINAL Door Collection, which is built around the DoorCo insulated thermally efficient high density polyurethane foam core; and DoorCo’s next generation hybrid timber foam core GRiPCORE composite door.
Jody Vincent, Sales Director, Emplas said the addition of BRiTDOR, gave Emplas access to a composite door range at each level of the market.
“Composite doors are a massively popular product but also a highly competitive market. With this in mind, not only have we reduced all our prices across all our collections, we have clearly positioned the collections by entry level, mid-range and premium range pricing. Having the flexibility to adjust your offer according to price-point or style choice across three different ranges, brings far greater flexibility to sales”, he said.
Jody continued: “It’s where we see the opportunity for installers. Single-source supply and one of the UK’s, if not the UK’s, most expansive product ranges. It makes your business model simpler, gives you time back and maximises margins.”
The G-Award Fabricator of the Year shortlisted manufacturer, moved into a second 25,000 sq ft dedicated door line in March as part of a multi-million investment strategy which has also seen it invest in two new dedicated Stuga cutting and machining centres.
Its’ complete composite ranges are supplied ready to work with Kubu Smart Security sensors as standard, as well as unique new hardware combinations.
This also includes either the Avantis high security multi-point lever door lock, which boasts the UK’s largest chamfered hooks and centre deadbolt, delivering class leading security and compression; or the Avantis Autofire, a high performance auto-firing, multi-point door lock.
The Autofire is ideal for use on heritage style doors or doors with pull handles, it uses a combination of self-lubricating polymers, stainless steel and zinc to all but eliminate operating forces.
As with its wider product offering, composite doors ordered from Emplas can be ordered online 24/7 through its customer portal, while deliveries are assigned two-hour slots, with real-time delivery tracking and 20-minute push notifications on arrival.
“It’s about flexibility”, Jody continued, “flexibility within our product range but also our service offer is underpinned by the investment we’ve made in our manufacturing facility.
“It’s about sustainable and strategic growth. The addition of the BRiTDOR composite door collection sits within a wider framework aimed at maximising opportunities and margins for our customers.”
