The Installer Network Without the Tie-In
Emplas has launched it’s new approved installer network, offering customers wide-range lead generation and sales support, plus plug-in-and-play digital retail sales tools.
As part of the trade specialists customer service and support offer, qualifying members of the scheme get access to dedicated lead generation, including network listing, real-time lead distribution, automated customer response and real-time reporting.
Members can also access a free retail window and door configurator website plug-in, allowing homeowners to develop a visual representation of their new windows and doors, selecting different colours and glazing options.
Emplas Approved Installers can also upload a 360° ‘own label’ virtual tour of Emplas’ state-of-the-art manufacturing facility, plus dedicated consumer product showcase videos. The comprehensive support package also includes showroom support, sales materials and literature, branded product brochures, technical guides, downloads and access to a product image bank. Customers can also access website and SEO support through digital specialist ICAAL as an approved Emplas partner.
Ryan Johnson, managing director of Emplas, said: “Retail lead generation is tough. Our customer support strategy is twofold. We’re generating retail leads direct for our customers but we’re also making tools and resources available to them to support their own campaigns.
“This includes a retail window and door configurator, which can be uploaded to their website and allows consumers, in effect, to build their own window or door and try out different colour options, plus access to print and other retail collateral that we’ve trialled and developed within our own retail business.
“It’s a short-cut, and far lower cost route, to an effective retail marketing campaign.”
Retail support can be accessed by Emplas Approved Installers through their EVA login, or via their dedicated customer support assistant.
The launch comes after a call last month by Emplas for installers with experience in, or the ability to enter the commercial sector. It was made after the company, which specialises in trade, became inundated with leads from housebuilders.
Ryan continued: “We’re continuing to see exceptional demand for new build and we’re still very keen to speak to installers with new build and commercial installation experience, or with the infrastructure to enter the market for the first time, including experience in Window Designer.”
Emplas has invested more than £5m on its shop floor since 2017, giving it increased capacity but also flexibility with two fully automated window lines and with 90% of products going through just two Rotox 8-head welders. This brings Emplas’ weekly capacity up to 3,200 frames across two shifts.
Ryan concluded: “We’ve got the infrastructure right and we have the capacity to grow and grow sustainably. This brings our focus very much back to customer support, particularly lead generation.
“We’re making tools available to members of the new Approved Installer Network without any complex tie-ins or commitments. Simply that they share our values and commitment to quality and customer service.”
If you’d like to find out more about how you can become a member of the Approved Installer network, or how you can offer your customers quality products, you can call us on 01933 674 880 or fill out our online contact form.