Green Homes Grant to Create Substantial New Demand for Doors- Emplas

Emplas has said the Green Homes Grant has the potential to create ‘substantial’ new demand for door replacements. The government ‘fleshed out the bones’ of the scheme announced by Rishi Sunak in the Summer Statement (8/7/20) in a new document, Green Homes Voucher Scheme Available Measures, published today (4/8/20). See our analysis here.

While according to Emplas, offering only limited opportunities on window replacements, the trade specialist has highlighted the opportunities that the scheme appears to offer for door replacements.

Ryan Johnson, managing director at Emplas, said: “There is a lot in today’s announcement from the government that we expected. The opportunities for replacement windows are limited because you need to be replacing single glazed products and with 95% of the market already on second time replacements, there aren’t a lot of those to go at. They are also secondary measures, which mean households have to commit and spend on primary measures first, including wall and roof insulation, before considering windows and doors.

“The update today, does, however, hint at opportunities for door replacement. Still a secondary measure, the government says funding will be available, as it stands, for replacement of any door fitted before 2002. Given the number of uPVC panels fitted pre-2002 that we know are still in circulation, the market potential is substantial, even as a secondary measure.”

Homeowners and landlords will be able to apply for vouchers from September that will cover at least two-thirds of the cost of updating their property, up to £5,000 per household. For low income households, Mr Sunake said the government will “go even further” with vouchers covering the full cost, up to £10,000. Windows and doors are, however, classed as ‘secondary’ or ‘further’ measures only, which means homeowners will only consider them after primary measures have been made.

Green Homes Grant to Create Substantial New Demand for Doors- Emplas
“The market potential is substantial..”

As expected, the announcement by the government today (4/8) confirmed that as a secondary measure, funding for window replacements would only be made available for the replacement of single glazing. It did, however, confirm that funding would be available as a ‘further measure’ for ‘upgrading to energy efficient doors’. It added that this would be available for replacement doors fitted before 2002.

Ryan continued: “There are so many pre-2002 uPVC panel doors out there. They accounted for a massive proportion of the market and while a lot have been replaced, many more, particularly back doors, haven’t been. Even if half of the uPVC panels have been fitted in the decade before 2002 had been replaced already, we would still be looking at a potential market of anywhere between 2-3 million doors.

“How big that market ultimately is, is dependant on uptake of the scheme, where consumers put their money and how much is left over after it has been spent on primary measures. What is clear is it has the potential to be big.”

The government announcement also said to qualify as an approved installation business, installers needed to be part of the TrustMark scheme. Members of competent person schemes, for example, Corgi Fenestration, CERTAS and FENSA, should qualify automatically but will still need to go through a standalone application process with TrustMark.

Ryan concluded: “There are still lots of unanswered questions and its disappointing that windows and doors have been relegated to secondary measures on the list of energy efficient home improvements. Nevertheless, we have in replacement doors a product included in the scheme, with potential to drive future sales at volume. That is very positive going into the end of this year and the start of next, when things may become a little more difficult.”

For more information about how you can become an Emplas Approved Installer, or if you want to find out more about the Green Homes Grant, contact our team today. You can fill out our online contact form and a member of our team will be back in touch.

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